The aim of paper is to identify the job as strategic leverage of a governance able to direct all business processes for the job and passenger satisfaction on board a cruise ship. For this, it should be essential a leadership figure for supporting the strategic choices of the cruise company toward a distinctive positioning on the market. The destination is a relevant factor in the process of cruiser choice. The methodology uses an econometric multi agent logit model based on RP survey and database of a sector leader. The model identifies the destinations with major customer satisfaction.
An econometric model for the governance choices in the heterogeneity of cruise destinations
Zamparelli S.Primo
2018-01-01
Abstract
The aim of paper is to identify the job as strategic leverage of a governance able to direct all business processes for the job and passenger satisfaction on board a cruise ship. For this, it should be essential a leadership figure for supporting the strategic choices of the cruise company toward a distinctive positioning on the market. The destination is a relevant factor in the process of cruiser choice. The methodology uses an econometric multi agent logit model based on RP survey and database of a sector leader. The model identifies the destinations with major customer satisfaction.File in questo prodotto:
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