Il paesaggio è sempre stato un fattore imprescindibile nel determinare la capacità di attrarre flussi turistici per lo sviluppo locale. In questo lavoro turismo, paesaggio naturale e agrario sono stati analizzati mediante opportuni indicatori e messi a sistema con lo scopo di delinearne lo schema di relazioni reciproche. Applicando metodi statistici di classificazione e sintesi dei dati, l’area oggetto di studio (Molise, Italy) è stata di conseguenza divisa in zone, ognuna delle quali descrive uno specifico rapporto tra turismo e paesaggio utile nell’implementazione delle strategie di promozione e valorizzazione del territorio. Nelle aree marginali, il turismo può avere grandi potenzialità di sviluppo, poiché sono caratterizzate da un’alta qualità del paesaggio. Tuttavia, le analisi evidenziano la presenza di alcune aree gap, ovvero zone dove l’alta qualità del paesaggio naturale e agrario non si associa ad un adeguato sviluppo turistico, oppure aree dove l’elevato sviluppo turistico non è associato ad una qualità apprezzabile del paesaggio.
The landscape has always been a fundamental factor in defining tourist flow attraction for local development. In this paper, landscape related to tourism have been analysed using three different measurements through appropriate performance indicators and rationalised with the aim of identifying a scheme of mutual relations. Applying advanced statistical methods of ranking and data synthesis, the area investigated (Molise, Italy) has been divided into different zones. Each area described has a specific relation between tourism and landscape useful in the implementation of optimal promotion strategies and valorisation of the area. In marginal areas, tourism can have an excellent growth potential, since they are characterized by the high quality of the landscape. However, the analysis highlights some gap areas, which means the existence of areas with high quality of the natural and agricultural landscape is not associated with an appropriate tourism development, or areas where the high tourism development is not associated with an appreciable quality of the landscape.
Methodological Proposal about the Role of Landscape in the Tourism Development Process in Rural Areas: The Case of Molise Region (Italy)
MASTRONARDI, Luigi;GIACCIO, Vincenzo;GIANNELLI, Agostino;STANISCI, Angela
2017-01-01
Abstract
The landscape has always been a fundamental factor in defining tourist flow attraction for local development. In this paper, landscape related to tourism have been analysed using three different measurements through appropriate performance indicators and rationalised with the aim of identifying a scheme of mutual relations. Applying advanced statistical methods of ranking and data synthesis, the area investigated (Molise, Italy) has been divided into different zones. Each area described has a specific relation between tourism and landscape useful in the implementation of optimal promotion strategies and valorisation of the area. In marginal areas, tourism can have an excellent growth potential, since they are characterized by the high quality of the landscape. However, the analysis highlights some gap areas, which means the existence of areas with high quality of the natural and agricultural landscape is not associated with an appropriate tourism development, or areas where the high tourism development is not associated with an appreciable quality of the landscape.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
