This paper analyzes the evolution of land use in Italy in particular about the impact of the renewable energy plants on the rural land. The study area is the Molise Region in the South of Italy, which contains the greatest number of plants in relation to the whole national territory. This paper describes an ongoing collaboration between our University of Molise, the Molise Region and the Regional Protection Heritage Office of Molise: in fact the l.a.co.s.t.a. Laboratory (Director prof. D. Cialdea) of the University of Molise was engaged for the realization of the “New Regional Landscape Plan of Molise”, through an agreement with the Molise Region, for the verification of existing tools, analyzing in particular the restrictions resulting from the identification of rural areas of visual and productive interest. Our study analyzes technical norms and proposes a new methodology that could support Local Authorities decisions, especially in relation to the definition of landscape quality aims, that the new Regional Landscape Plan must provide.