Our paper explores whether social crowdfunding triggers the success of social pro-jects by focusing on the role of an Italian platform. By examining 140 projects be-tween 2016 and 2018, our study analyzes how the platform acts in facilitating the in-teraction between non-profit organizations and private investors willing to participate in the financing of social projects. Our results support the relevant role a social crowdfunding platform has on the success of a campaign. The involvement of the population through actions that leverage the human-touch relationship, and the social nature of the project increases the propensity to achieve the funding objectives.
Collaboration or Community? The Impact of the Institutional Forces in Promoting Social Crowdfunding
Minguzzi Antonio;MODINA Michele;Bredice Marilena
2023-01-01
Abstract
Our paper explores whether social crowdfunding triggers the success of social pro-jects by focusing on the role of an Italian platform. By examining 140 projects be-tween 2016 and 2018, our study analyzes how the platform acts in facilitating the in-teraction between non-profit organizations and private investors willing to participate in the financing of social projects. Our results support the relevant role a social crowdfunding platform has on the success of a campaign. The involvement of the population through actions that leverage the human-touch relationship, and the social nature of the project increases the propensity to achieve the funding objectives.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
