"The events linked to the BSE crisis, have undermined and eroded consumers' confidence in the safety of beef meat and have led people to consume less, if at all, beef meat. The European Commission has enforced a series of measyres which are meant to restore consumer's confidence in beef meat safety and quality. Therefore, also in light of the pressing demand for trasparency and safety in terms of the products consumers buy, animal identification and animal identification tools have by now become of great importance for the entire channel. In particular, RFID technology (Radio Frequency IDentification) allows to design and experiment an electronic system relying on the use of transponders which make it possible to identify and register the animals in a database in a reliable manner. Therefore transponders can supplement and complete the traditional animal registration system based on the use of ear tags."
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