Global strategic managerial communication in the digital economy

Objectives. This paper investigates the firm’s effectiveness of Global Managerial Communication in the era of ICT’s hyper evolution, through which its communicative activities (verbal, written, and visual) experience digital transformation with internal and external stakeholders, demands cautious planning, implementation and execution, regardless of the industry or the level of communication. Methodology. This qualitative study uses a data set from a convenience sample of participants from the 2014 Fortune top 100 global companies. A total of 27 firms, or 27% of the target population, participated in the study. Findings. The results of the study confirm that effective - confidential and accurate - digital communication strategies and an appropriate communication policy and plan implementation is conducive to the firm’s success. The complexity and criticality of communication of information in the digital era will remain a hot topic for discussion. Research limits. This study had several challenges. Ironically, as the study was about communication, the researchers who collected the data could not immediately connect with the right department or person who could confirm if the company had a communication policy in place. Although several attempts were made to communicate by e-mail with many participants, a significant number of automated email responses were received. Practical implications. Knowing how to communicate ethically and effectively in every business situation is not only important but critical to business success. From sensitively articulated employee feedback to persuasive announcements to customers, today’s executive must be a frontline communicator. Originality of the study. This paper discusses the topic of global managerial communication within the context of the digital economy. The results of the study confirm that effective - confidential and accurate - digital communication strategies and an appropriate communication policy implementation is conducive to the firm’s success. The findings indicate a possible link between effective communication of company information and the creation of competitive advantage.