The paper analyzes the complex web of relationships that characterize the textile-fashion, with specific reference to the production and distribution of branded products, examining the influence of brand on the relational dynamics of the system.
Il ruolo della brand equity nella dinamica relazionale del sistema moda: alcune evidenze empiriche del caso Ittierre
BUCCIONE Concettina
;HORVATH Elisabetta
2004-01-01
Abstract
The paper analyzes the complex web of relationships that characterize the textile-fashion, with specific reference to the production and distribution of branded products, examining the influence of brand on the relational dynamics of the system.File in questo prodotto:
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